Rejuvenation

This concept explores the beauty of repair with a focus on rejuvenation. The focal point is the mind and the healthy response to a more relaxed approach to life, portrayed through artistic and photographic imagery. The idea of rejuvenation as the act of mending was influenced by the Japanese art of Kintsugi which embraces broken pottery by fixing it with gold. This concept is conveyed by embracing the flaws of objects as well as fixing them with uniqueness or accepting the beauty of its brokenness. The narrative of this concept is explored through three colour stories, each representing a different way of rejuvenation; Swim, Repair and Clay. The greys, blacks and whites evoke a sense of nostalgia adding an ephemeral feel. The sage greens and deeper olive tones reflect a more fresh and playful approach. The warmer tones of orange, creams, and blush transfer the consumers’ consciousness to a distant and warm place.